
dragontree life coaching BUSINESS SCHOOL
The business of Life Coaching is a lot of work
We’re here to help you turn that calling into a successful career where you can make a meaningful difference in people’s lives every day. But it takes more than just being a talented life coach. You have to be a manger, marketer, accountant, and entrepreneur. We know. We’ve been at this work for years and now you can learn from us through the Dragontree Business School or Enrichment Training courses. We’ll give you the tools you need to go from zero to running a successful coaching business in a matter of months-not years.
These classes are all from our Dragontree Tree Life Coaching program, and if you decide you’d like to join our life coaching program, your fees for these classes will be credited toward the Dragontree Life Coaching tuition.
We’ll teach you how to build your business
The Dragontree Business School is specifically for life coaches or those who are considering becoming one. While many are called to become a life coach, the reality is too often, once they receive a certificate, they are left on their own. They have no idea how to build a successful business.
That’s why we designed the Dragontree Business School. It’s included in our Dragontree Life Coachingtraining, but for the first time, we are offering it to the entire industry.
This 18-course program is designed to take your business from launch and marketing to growth and profitability. Through more than 20 hours of video and exercises, we’ll walk you step-by-step of building a successful coaching practice.
Since it’s designed for life coaches by life coaches, there’s no extraneous fluff or content that you don’t care about. You’ll also appreciate that this is a self-study program that you take at your own pace. You’ll also have life-time access to the classes.
The Dragontree Coaching Business School covers:
- How to effectively market your business to bring in new clients.
- How to run a business that’s actually profitable.
- Business logistics that will save you time and money.
- The essentials of good branding.
- How to retain clients and turn them into raving fans.
- Nuts and bolts numbers you don’t want to overlook.
With guidance from the Briana Borten, founder of the Dragontree Life Coaching program, you will learn from her hard-earned lessons to get the best possible start to your coaching career.
Briana has started several successful businesses including spas, a life coaching practice, a line of personal care products, and authored several books. On her journey as an entrepreneur she has received and provided thousands of hours of professional business coaching. She’s seen it all and done it all. (You can read more about her story as an entrepreneur here.) And she’s going to share everything she knows during this engaging program.
$1197.00
Dragontree business school course syllabus
MODULE 1: THE ROOT
1 Vision
2 Core Values
3 Purpose and Mission
4 Create Massive Value
MODULE 2: YOU AND YOUR BUSINESS
4 The Truth About Business
5 Defy Industry Standards
6 Business Vision
MODULE 3: KNOW YOUR CLIENT
7 Knowing your client inside and out
8 Create an Avatar
9 What Do They Really Want From You
10 Repel
MODULE 4: BRANDING
11 Your Brand Story
12 Invite Them To Join Your Movement
13 Aesthetics
14 Evoke a Feeling
15 Tone and Language
16 Brand Diagnosis ADVANCED
+Worksheet
MODULE 5: YOUR WEBSITE
17 Website Overview
18 Website Logistics
19 Landing Page
MODULE 6: getting Clients
20 prolific, amazing, relevant content
21 Building Comunities And Connection
22 relationship building
MODULE 7: MARKETING
23 Loving Marketing
24 Marketing Message
25 Before¨ During¨ and After Marketing
26 Platforms for Marketing
27 Social Media
28 Creating a Marketing and Editorial Calendar
29 Build Your Email List
30 Email Marketing
MODULE 8: FUNNEL FUN ADVANCED
31 What & Why of Marketing Funnels
32 Working Backward
33 Tripwire
34 Lead Magnet
35 Thank You Page
36 Ascension
MODULE 9: ADVERTISING
37 Facebook ADVANCED
38 Google Ads ADVANCED
39 Print & Radio ADVANCED
40 Retargeting ADVANCED
MODULE 10: SALES
41 Selling Inviting
42 Invitation Letters
43 Physical Products ADVANCED
44 Retail That You Believe In ADVANCED
MODULE 11: CLIENT RETENTION
45 Make them love you
46 get them coming back
MODULE 12: LOVING YOUR CLIENT
47 Go Above & Beyond
48 Real Empathy ADV
49 Fix It ADV
MODULE 13: MAKING MONEY
50 Money Logistics
51 Offerings
52 Pricing
MODULE 14: INCREASING REVENUE ADVANCED
53 Simplifying Offerings and Raising Prices ADVANCED
MODULE 15: NITTY GRITTY BUSINESS BASICS
54 Naming Your Business
55 Your Business Entity
56 Getting Set Up
57 Professionals to Know and Love
58 Register Your Business
59 Know the Laws
MODULE 16: STRUCTURE & PROCEDURES ADVANCED
60 Your Structure Now & In the Future ADVANCED
MODULE 17: ESSENTIAL NUMBERS
61 Start Up Costs
+ Excel worksheet
62 Numbers Are Vital
63 Income & Expenses
MODULE 17: ESSENTIAL NUMBERS
61 Start Up Costs
+ Excel worksheet
62 Numbers Are Vital
63 Income & Expenses
MODULE 18: ACCELERATE
64 Your Mindset
65 Receiving
66 Expand ADV
Who is this program for?

The Ambitious Beginnner
Called To Service
Are you ready to have a career that supports the kind of balance, freedom, and meaning you want in your life? Join us, and serve your community..

Wellness Practitioners
Ready to take their work to the next level
You’ll be able to offer services your clients need and want, add to your marketable skills, AND be serving in new and meaningful ways you never imagined possible.

Established Coaches
Who want to make a bigger impact
Dragontree Life Coaching brings a new level of mindfulness, heart, and soul-led living into the coaching relationship. Not only will you learn how to clear away the layers obscuring your full potential to serve and create, you’ll gain tools and techniques for helping your clients shine a light on what’s blocking their way to being truly empowered and free.

We’re With you
We know how to help you establish a thriving career because we’re successful practitioners, too. We’re on your team, and we can’t wait to help you grow and thrive.
Coaches-in-training can ask questions and get feedback from Briana and Peter, as well as from our Dragontree Illuminators, in a private Facebook group we’ve created to facilitate this journey. We’ve done this work ourselves, and now we’re here to support you as you gain mastery of materials and begin guiding your own clients guide to live a life they love.